My Experience & Work

Social Media Coordinator April 2025 - Present

• Manage all social media accounts (IG, X, TikTok, FB, YouTube, LinkedIn) for the San Jose Earthquakes

• Create original photo, video, and written content tailored to each platform, with a focus on vertical video, social trends, and short-form storytelling

• Develop and manage a comprehensive, multi-platform social media content calendar aligned with social club identity, campaigns, promotions, and community initiatives

• Lead live matchday coverage, including real-time video and photos, updates, highlights, and behind-the-scenes moments during home and away games.

• Collaborate cross-functionally with Creative Services, Design, Community, Partnerships, and Ticketing to support club initiatives, branded content campaigns, and shoots

• Monitor league updates, digital trends, and viral formats; consistently pitching and executing timely/platform-relevant content to drive engagement while maintaining brand identity

• Ideate, direct, photograph, and lead creative shoots & social rollout for media day, 2026 schedule release, major player signings, 3rd kit launch.

Digital Intern 2024-2025 season

• Contribute to managing and creating content for social media platforms (TikTok, Instagram, Twitter, Snapchat, YouTube)

• Assist in covering games, events, and practices, rapidly turning live content into shareable posts

• Conceptualize and produce content tailored to the Sacramento Kings’ voice and brand identity, integrating trending audio, creative captions, and dynamic video edits, including memes, highlight packages, and team/player performance recaps

• Engage with fan feedback and utilize analytics to optimize posts for engagement and reach

• Establish strong collaborative relationships with all departments throughout the company

• Stay up to date on League news and current social media trends

• Work collectively with Director and Sr. Social Producer to strategically capture and create content that is authentic to our brand and reach target demographic

• Assist in creating and managing social media for Stockton Kings and Golden 1 Center: covering games, events, and practices, and rapidly turning live content into shareable posts

Creative Services Intern Summer 2024

• Script, film, edit, and publish CBS Sacramento topicals for on-air news, working collectively with talent and producers 

• Conceptualize, create, and deliver GoodDay commercials: selecting and editing footage, creating scripts, and adding audio and graphics 

• Conceptualize, edit, and post social media content for TikTok and Instagram platforms 

• Work collectively with Brand Strategist and Creative Producer to strategically capture and create content that is authentic to our brand and reach target demographic

• Curate and present content calendars, content pitch decks, campaign calendars, weekly updates, and county event calendars

• Assist Graphics in designing and ordering merchandise 

• Establish strong collaborative relationships with all departments throughout the company.

• Stay up to date on world news, local news, and current trending topics

Communication & Outreach Coordinator October 2023 - October 2024

• Responsible for all social media, web, & blog content including coverage for all outreach efforts

• Create, edite, organize, and monitor social media content, calendars, and campaigns across all ASI social networks

• Serve as liaison between campus groups, clubs, residence halls, promotional agencies, and ASI programs

• Track and pull communication data, working with the Marketing Coordinator to create strategies to increase engagement

• Serve as ASI brand ambassador to enhance department-wide marketing