LINDSAY MCKAY

LINDSAY MCKAY

content creator. photographer. editor. producer. writer. social media strategist. digital marketer.

creative. passionate. driven.

A bit about me


Hi, I’m Lindsay! I am a Sacramento State, Magna Cum Laude, Communication Studies graduate who is passionate about social media creation and digital marketing. My experience and skills lie in digital marketing, social media creation and strategy, videography, photography, and editing. Through my roles with the San Jose Earthquakes, Sacramento Kings, Paramount, and Sacramento State, I’ve developed a unique ability to create content that resonates with today’s audiences and fans, as well as finding new ways to expand followers and engagement by merging current trends with brand identity. From creating engaging vertical videos to brainstorming innovative campaigns, I’m driven by the opportunity to connect fans through short-form storytelling and make a lasting impact on the viewers. Working in the sports industry specifically, I have been able to strengthen my ability to adapt, create on the fly, and produce content in real-time. My passion for content creation, love for creating community and connection, and commitment to delivering results make me an ideal fit for any project or team.

Experience

San Jose Earthquakes

social media coordinator

april 2025 - present

Sacramento Kings

social media intern

2024 - 2025 season

Paramount

creative services intern

CBS Sacramento & GoodDay

summer 2024

ASI Sac State

communication & outreach coordinator

October 2023 - October 2024

Skills

Content Creation & Editing

short form, vertical content ideation & creation

video & photo editing

live coverage, promotions, marketing, sales initiatives, giveaways, community initiatives, creative shoots, press releases, etc.

Analytics

Sprout Social, MetaBusiness, Composer, BlinkFire

Social Platforms & Analytics

Instagram, TikTok, Twitter, Facebook, Youtube, & Snapchat management

Adobe

Premiere Pro, Lightroom, Photoshop

Photography

live action shots of training, travel, warm up, and creative shoots

Microsoft Office

Excel, Outlook, PowerPoint, Word, SharePoint