LINDSAY MCKAY
LINDSAY MCKAY
content creator. photographer. editor. producer. writer. social media strategist. digital marketer.
creative. passionate. driven.
A bit about me
Hi, I’m Lindsay! I am a Sacramento State, Magna Cum Laude, Communication Studies graduate who is passionate about social media creation and digital marketing. My experience and skills lie in digital marketing, social media creation and strategy, videography, photography, and editing. Through my roles with the San Jose Earthquakes, Sacramento Kings, Paramount, and Sacramento State, I’ve developed a unique ability to create content that resonates with today’s audiences and fans, as well as finding new ways to expand followers and engagement by merging current trends with brand identity. From creating engaging vertical videos to brainstorming innovative campaigns, I’m driven by the opportunity to connect fans through short-form storytelling and make a lasting impact on the viewers. Working in the sports industry specifically, I have been able to strengthen my ability to adapt, create on the fly, and produce content in real-time. My passion for content creation, love for creating community and connection, and commitment to delivering results make me an ideal fit for any project or team.
Experience
San Jose Earthquakes
social media coordinator
april 2025 - present
Sacramento Kings
social media intern
2024 - 2025 season
Paramount
creative services intern
CBS Sacramento & GoodDay
summer 2024
ASI Sac State
communication & outreach coordinator
October 2023 - October 2024
Skills
Content Creation & Editing
short form, vertical content ideation & creation
video & photo editing
live coverage, promotions, marketing, sales initiatives, giveaways, community initiatives, creative shoots, press releases, etc.
Analytics
Sprout Social, MetaBusiness, Composer, BlinkFire
Social Platforms & Analytics
Instagram, TikTok, Twitter, Facebook, Youtube, & Snapchat management
Adobe
Premiere Pro, Lightroom, Photoshop
Photography
live action shots of training, travel, warm up, and creative shoots
Microsoft Office
Excel, Outlook, PowerPoint, Word, SharePoint